This maybe just a detail, but we love it !!! The message is clear, unless you're blind !!! Created by Saatchi & Saatchi for WWF.
"To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume."
I know some people who already went beyond expectations in order to "save our planet" by simply not washing their hands, it saves water, it saves paper ... you'll thank them later ;-)
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